Friday, April 13, 2007
Majority of European shoppers motivated by price to buy online, says study - Internet/Web/Online Service Information
US research company Jupiter Communications and its European survey provider Ipsos have released a new study about the attitudes and behaviour of European Internet users.
The survey, which questioned 19,000 households in France, Germany, Britain and the Scandinavian countries, reveals that 57% of online shoppers are motivated by better prices while just 42% are motivated by better security for their credit cards and/or personal information to purchase products online.
Among Scandinavian shoppers the importance of better prices over increased security seems to be even more marked with 62% citing better prices compared to 50% in France, Germany and the UK.
The study also shows that Scandinavian users more frequently conduct information-related activities. Almost half (49%) of the Scandinavian respondents stated that they had used the Internet to investigate travel arrangements compared to just 24% in Britain, France and Germany.
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In addition, 40% of the Scandinavians had visited web sites and online channels about health or medicine and 26% had conducted online personal banking. The corresponding figures for the three other countries were 17% and 14%.
The survey, which questioned 19,000 households in France, Germany, Britain and the Scandinavian countries, reveals that 57% of online shoppers are motivated by better prices while just 42% are motivated by better security for their credit cards and/or personal information to purchase products online.
Among Scandinavian shoppers the importance of better prices over increased security seems to be even more marked with 62% citing better prices compared to 50% in France, Germany and the UK.
The study also shows that Scandinavian users more frequently conduct information-related activities. Almost half (49%) of the Scandinavian respondents stated that they had used the Internet to investigate travel arrangements compared to just 24% in Britain, France and Germany.
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In addition, 40% of the Scandinavians had visited web sites and online channels about health or medicine and 26% had conducted online personal banking. The corresponding figures for the three other countries were 17% and 14%.
# posted by Medical Information : 4:44 AM
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