Saturday, October 28, 2006
Smart cards just the ticket
Over 45 million smart cards will be in use in public transport in Europe by 2003, according to a new survey by Datamonitor.
The London-based market research group says the cards could revolutionise urban travel by giving low-cost, convenient ticketing.
ERG, an Australian company with bases, partners and contracts in Europe, is one of the leaders in the fast moving market. With its partner Motorola, ERG this month won a contract for smart card ticketing in Rome.
ERG has extensive experience in automated fare collection. It supplies single mode, magnetic stripe based systems and integrated smart card systems. ERG systems handle more than 22 million transactions each day in more than 200 cities.
Having started at payphones, the cards are replacing conventional magnetic-stripe credit cards or paper tickets and will become common in everyday travel.
Card manufacturers, public transport operators and airlines are preparing for the changes. With air and road traffic volumes increasing and public transport becoming more important, there is a growing need to design and apply technologies for more efficient ticketing.
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