Tuesday, September 12, 2006

Credit Rangers for innovative thinking

The Texas Rangers hope to boost sales of hot dogs and beer this summer with swipe-free credit-card terminals. Credit-card sales are accounting for about 10 to 12 percent of concession sales so far, which club officials consider a success.

"It's easier for the fans, it's quicker for the fans and people will probably spend more money," said Brad Alberts, a sales vice president for the Rangers.

The concession-stand terminals are part of Chase Bank's effort to expand the use of contactless cards that don't need to be swiped through a reader, just held near the device. Scott Rau, a Chase senior vice president, said contactless cards can shave 30 seconds off the time it takes to make a cash transaction.

To boost local interest in the new card, Chase issued one with the Rangers' logo. Users who run up $1,000 in charges get a Rangers cap, and those who spend $100,000 earn a two-game trip for two to the team's spring-training games.



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