Wednesday, July 12, 2006

Philippine Bank Entices Online Buyers With E-Credit - Company Business and Marketing

The Bank of the Philippine Islands (BPI), the nation's second largest bank, recently unveiled the country's first virtual credit card system called the BPI E-Credit targeted to security-conscious customers making frequent purchases on the Internet.

Josephine Ocampo, BPI's president for card banking division said that E-Credit is an extended virtual account for holders of BPI MasterCard. It would allow its customers to make Internet purchases without using physical cards.

The E-Credit system, which is exclusive to BPI MasterCard users, creates an account for card owners and would automatically grant a 50 percent credit limit for purchases made on the Web, based on customers' existing credit line. A separate account number and card verification code (CVC) for the E-Credit card would be issued to the holder of the physical MasterCard.

The account number and CVC of the E-Credit card then would be entered into the order field of a merchant Web site, instead of the information on the customer's physical MasterCard.

An applicant for the E-Credit can choose to place any desired amount into the E-Credit account, which could range between 5,000 pesos ($94) to a maximum of 50,000 pesos ($936) at present. Ocampo said this particular option would help manage the buying behavior of cardholders. He said though the maximum amount would eventually be raised depending on the future needs of clients.

"The customer is given all the freedom and convenience needed for buying items online, but it could also discourage compulsive buying," she quipped.

The same self-restraining method also secures accounts of cardholders against credit card hackers since the use of the E-Credit card numbers are only exclusive to Internet purchases. "There is no way the numbers could be used for traditional purchases that are coursed through regular stores," Ocampo said.

Whenever a purchase has been made using E-Credit, the amount will be deducted from its physical MasterCard's online counterpart. The deduction would then be reflected on the MasterCard holder's monthly statement of account.

Nevertheless, customers could also check their accounts for both MasterCard and E-Credit through BPI Express Online (www.bpiexpressonline.com), BPI's Web site launched early this year to help customers check their savings accounts and keep track of their credit line in real time.


Comments: Post a Comment

Subscribe to Post Comments [Atom]





<< Home

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]