Wednesday, July 05, 2006

Fundraising new idea: online payment "smart codes" that can reproduce

Introduction

While looking for better ways to publish a newsletter online, this writer, who designed and wrote software in a previous career, invented what looks like a new tool for online commerce. This article outlines fundraising possibilities of this "smart codes" design for computer-controlled money, with financial accounts that can reproduce without limit, inheriting options and services and forming family trees. Believing that this approach may be a fundamental advance that should not be patented and owned exclusively by one person or company, I published it online for anyone to use, and am encouraging open-source software development.

This article focuses on fundraising--on making it convenient, engaging, and rewarding to donate as much or as little as one chooses. The details needed to do everything described here are already published at http://www.MicropaymentSmartCodes.com. But that site looks less at fundraising than at how musicians and other artists could use smart codes to market their work independently through social networks worldwide--allowing friends, supporters, and other donors to buy bulk prepaid downloads as gifts, for sharing in smart Web links through networks, so that most downloads can be free while the artist still gets paid for them. (For our readers, the same system could also make medical-journal articles more accessible, as journals could easily sell thousands of downloads at a time to third parties who could market them effectively to small organizations and others now excluded because they are not part of a big university, corporation, or other institution.)

This article considers four fundraising scenarios:

I. Instant Web pages automatically born with the ability to accept payment by credit or debit cards and in many other ways--regardless of whether or not an organization already has a presence on the Web;

II. Allowing anyone to reward good work online by giving large or even very small online donations by using a single payment code, and with almost no transaction cost:

III. Direct links from music to practical ways of getting involved; and

IV. Turning an individual donation to an historically important organization into a collectible investment as well--creating digital collectibles, which could add an entirely new incentive to conventional fundraising appeals.


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