Credit Cards Online Information

--Keynote Examines Competition for Customers in Online Credit Card Industry

--Discover, American Express and Chase Provide Best Online Experience

--Chase, Citi and American Express Winning Competition for New Customers

--Online Account Management Grows in Importance as Card Selection Factor

--HSBC and Providian Sites Provide the Most Reliable Online Service Levels

New competitive intelligence from Keynote Systems (Nasdaq:KEYN), The Internet Performance Authority(R), shows Discover, American Express and Chase charging ahead in the credit card industry by providing the best online experience for prospective card customers at a time when online services are becoming an increasingly important factor in the card selection process. More than half (52%) of prospective credit card customers consider online account management an essential component of credit card services, with only account fees and interest rates considered more important as a selection factor.

The Keynote Rankings for Credit Card Prospects study is an examination of the customer experience and service levels on leading credit card Web sites. The study is based on an examination of the online experience of 2,000 prospective credit card customers as they interacted with leading credit card Web sites; and an examination of the technical service levels on these sites including overall site responsiveness and reliability. The American Express (NYSE:AXP), Bank of America (NYSE:BAC), Capital One (NYSE:COF), Chase (NYSE:JPM), Citi (NYSE:C), Discover (NYSE:MS), HSBC (NYSE:HFC), MBNA (NYSE:KRB), U.S. Bank (NYSE:USB) and Wells Fargo (NYSE:WFC) sites were examined for the studies.

Discover, American Express, Chase Provide Consumers the Best Online Experience

Keynote reports the competition for new customers in the $42 billion credit card industry is heating up online as consumers increasingly turn to the Internet to research and compare credit cards, and as online account services become increasingly important in card selection.

Discover, American Express and Chase topped the Keynote Customer Experience Rankings, an overall measure of site success across the more than 250+ metrics measured during the study. Keynote also ranked the sites in more than a dozen subcategories including customer satisfaction, customer acquisition and brand affinity, as well as functions such as ease of applying for a card online.

# posted by Medical Information : 3:55 AM