Credit Cards Online Information

According to a study released today by Gomez Inc., the Internet quality measurement firm, the Internet is profoundly changing the way credit cards are solicited, applied for, managed, billed, and paid. The State of Online Credit Cards 2001 reveals that Internet start-ups are challenging credit card giants to redefine the traditional value proposition of a credit card.

The study also found that consumers are demanding innovative online services, as well as the integration of new credit card technologies, and that success will come to those firms who successfully exploit the Internet to acquire new accounts. The State of Online Credit Cards 2001 was released today at Gomez's inaugural Best Practices in Online Financial Services Summit at the Walt Disney World Swan Hotel in Lake Buena Vista, Florida.

"Gomez research indicates a steady, if not dramatic, growth in consumers' adoption of the Internet to meet their banking needs," explains Paul Jamieson, director of financial services research at Gomez. "A new type of online consumer is emerging, one who actively uses the Web and intends to apply online for a credit card within the next six months. Knowing what motivates these consumers, and how to communicate to them is critical in attracting and serving them."

The State of Online Credit Cards 2001 is an extensive research report that evaluates key trends in the rapidly evolving credit card market. The study identifies a group of active Internet users, called Credit Card Shoppers, who have expressed an intention to apply online for a credit card within the next six months. These users have embraced the Web as a major part of their lifestyle, have longer Internet tenures than other groups of Internet users, and are comfortable using the Web to meet their many personal and professional needs. Such online buying activity should be attractive to credit card issuers, as the vast majority of Credit Card Shoppers will use a credit card to buy online.

# posted by Medical Information : 5:24 AM